A Beer Rating App UX/UI Case Study.
HEADS UP! is an app developed to provide users the opportunity to search for a specific beer based on their needs - allowing our users to find the perfect beer every time!
Problem: Many beer drinkers are often annoyed when their favorite beer option isn't available for purchase, and hate choosing the wrong beer they do not like. People are overwhelmed by the amount of options they have to choose from.
Solution: Heads up! allows people to search, rate, and purchase beers in an all-in-one beer app to make an informed decision about their next beer purchase.
My Role: UI/UX designer (Team Project)
Team Members: Justin Mac, Maricela Austgen, Amy Kim
Tools: Adobe XD, Invision, Miro, Photoshop, Rotato
Duration: 3 weeks
Our interview questions and answers validated our theory that people typically have a hard time choosing a new beer to try. We wanted to find out with user’s would be interested in an app that would help them discover new beers to help aid them in the beer-buying decision process.
After our interviews, we found that the majority of interviewees enjoy beer, but have a difficult time choosing a new beer to try. In addition we asked if they would be interested in using an app that would help them get quick and valuable information to help them decide, and 92.5% said they would be interested in utilizing an app.
The Heads Up! App Development Team
Testing the Heads Up! Beer Rating App
We did thorough testing with the beer rating app to find any major bugs in the user flow. Specifically, we wanted to see how the user would enter their preference for their favorite beer profiles.
Provides an in-depth, accurate, and is one of the most-visited source for beer information. RateBeer is a world site for craft beer enthusiasts and is dedicated to serving the entire craft beer community through beer education, promotion and outreach.
Seems to cater more towards beer enthusiasts than every level of beer drinkers. Has an iPhone app that helps check in and rate beer. Has key features like unlocking badges, exploring new breweries, and recommendations.
As an indirect competitor, Vivino primarily focuses on wine selection - not beer. The feature that caught my attention was the wine label scannner using my phone camera. This led to one of our core features for Heads Up.
1st Iteration
2nd Iteration
Final User Flow
Home Screen
Viewing a beer and its description
Reading the reviews of the beer
Ordering a beer directly on our app
Apple Pay using our Checkout
A List of Different Blonde Ales
Too lazy to search our extensive beer list? Want to quickly check the ratings of the beer? Or maybe just want to add to your favorites list? Just snap a quick picture of the beer and our camera system will automatically find the bottle for you.
Find your favorite beer style - whether it's a blonde ale, a red ale, an IPA, etc! Choose from this screen to find the perfect beer by browsing the types you like! Quick and easy to find your favorite beer.
